The Challenge
Bright Jar sold premium pantry jars online but carton packaging looked mass-market. Average order value stalled despite strong product reviews.
The Solution
Rigid gift-style boxes with soft-touch laminate and custom insert cradling glass jars. Unified brand kit across pouch, box, and shipper.
The Results
35%
Higher perceived value — AOV increased after box upgrade
30%
Lower packaging costs vs previous opaque supplier pricing
60%
More retail placements after packaging refresh
“After switching to ZentPak rigid boxes, AOV increased 35%. Buyers at major stores commented on our packaging.”