The Challenge
PuraVida used oversized generic pouches with excess headspace. Shipping costs and material waste eroded margins on a DTC subscription model.
The Solution
Custom-dimension stand-up pouches sized to exact fill weight. Right-sized cartons for subscription shipments. Compostable laminate option for eco SKU line.
The Results
45%
Less packaging material waste per unit shipped
18%
Lower outbound shipping cost from right-sized packs
55%
Of buyers kept and reused tin-style gift packaging
“Custom dimensions meant less material and lower shipping costs. We stopped shipping air.”