The Challenge
Heritage Bakes sold premium cookies in plain kraft boxes that did not reflect the $18 price point. Unboxing content was flat and wholesale buyers passed on shelf presence.
The Solution
Magnetic flip-top rigid boxes with embossed logo and custom insert. AI studio generated three concepts; David selected one and ordered 300-unit sample run before holiday season.
The Results
28%
Sales lift in first 90 days after packaging upgrade
3×
More user-generated unboxing content on Instagram
$2,000
Saved vs agency design quote using AI studio
“AI designer created artwork we would have paid $2,000 for at an agency. Customers commented on the new boxes immediately.”